ABSTRACT
Tutus that warhorse of classical ballet productions became extremely popular as a form of leisure wear for young girls two through eight years of age in 1990. Leslie Sexer of the body wear company Jacques Moret noted, our sales have increased 300 to 400 percent in the first three months of 1990. Priced from 12 to 15 dollars by Moret, the tutu seems to have reached its audience via television commercials for products such as Cheer detergent and Flintstones vitamins. In addition, the increasing popularity of body wear departments made them readily accessible. Beth Karten of Karten for Kids backed up this point, stating when mothers go to buy leggings, their daughters point to the tutus and say, 'Mommy, that's real pretty. Whether or not the tutu will retain this level of popularity remains to be seen; however, its high pedigree and appeal to ever present youthful desires to dress up would appear to bode well for the future.
