ABSTRACT

Twiggy, born Leslie Hornby in London in 1949 came to represent fashion chic to Americans in the mid-1960 with its emphasis on youth, ambition, and self-image. After some false starts, her career began its rapid ascent when her boyfriend, entrepreneur Justin de Villeneuve, helped her secure a contract with the British fashion magazine, Woman's Mirror, in 1966. She was immediately sent to Leonard in Mayfair's Upper Grosvenor Street to have her hair cut. After eight hours of cutting, tinting, highlighting, and drying, the trademark Twiggy style emerged. As Twiggy recalled, they kept drying it to see if it fell right. Shortly thereafter, photographer Barry Lategan worked with her. One of his prints caught the eye of Daily Express fashion editor Dierdre McSharry. The paper dubbed her 'The Face of 1966'. The flower power movement of the following year rendered her Swinging London persona passe.