ABSTRACT
Much of a professional’s time is actually spent communicating to clients and employees. Because of the intangibility of professional services, consumers often have difficulty judging quality of service. Often the only way to convey quality is to communicate it to the client. A professional’s performance is often based on how well he or she can communicate. However, there have been many recent studies that suggest many professionally trained people suffer from poor communication and interpersonal skills. What this means is that there are many technically competent professionals who will not be successful in business simply because of their inability to communicate with clients and employees.
