ABSTRACT
Postmodern ideas have influenced the fields of advertising, popular music, MTV, and architecture. Has all this interested scholars in writing about popular culture or popular culture itself?2
I asked some committed postmodern friends for definitions, finding that there are as many definitions as there are advocates. The ingredients seemed to fit an old cliche: something old, something new, something borrowed, something blue. If there is a common thought, it would be this: we have moved beyond the old "modernity." Remember the McLuhan truism: if it works, it's obsolete.
