ABSTRACT
Since the late 1990s, lesbian, gay, bisexual and transgender scholarship has paid increasingly critical attention to the relationship between lesbian and gay politics, and the logics and impetus of the market. Amy Gluckman and Betsy Reed argue that in early 1990s, a new culture of gay visibility coincided with a period in which ‘gay marketing organizations were churning out compelling self-promotional materials boasting of a community with impressive demographics, profligate spending habits, and high levels of discretionary income’. Alexandra Chasin points to the emergence of the economic boycott as a tool of queer activism, and increasing corporatisation of gay activist organisations as evidence that ‘gay rights’ and ‘consumer rights’ have become increasingly intertwined. In Modern Family anxious displacement works through the erasure and normalisation of one category of difference at expense of mobilising stereotypes about others to create humour.
