ABSTRACT
Internet dating can be a horror story, an unforeseen opportunity or even a saviour. Whatever the case, in each instance it is important to be alert to possible social innovations which refashion gendered heteronormativity and advance gender equality. Intimacy does not necessarily follow the cultural rules. It may at odds with them (such as in the case of the dating site, Victoria Milan, in Denmark) or may divert or redirect them (for instance in the examples of avoidance of parental involvement or redirected monogamy). There is considerable evidence of reiteration of unpleasant and constraining aspects of heterosexual gender relations. However, this chapter summarises what this book reveals about how internet dating, intimacy and social change do not necessarily follow the tried and true paths of gendered heteronormativity and can contain social innovations in the direction of greater equality.
