ABSTRACT
‘The language of commerce sounds specific, but in fact it is not explicit enough. If Hawaiians had 138 different ways to describe falling rain, we can assume that rain had a profound importance in their lives. Business, on the other hand, only has two words for profit – gross and net…(they make) no distinctions as to how the profit was made’ (Paul Hawken, 1994) https://s3-euw1-ap-pe-df-pch-content-public-p.s3.eu-west-1.amazonaws.com/9781315870267/74640469-8812-4feb-9346-024caf4177c7/content/ch9_B.tif" xmlns:xlink="https://www.w3.org/1999/xlink"/>
