ABSTRACT
THE DiGFTAL REVOLUTION OF THE PAST seven years has changed the way in which we capture images, the equipment we use, how we process and produce our images, how we store our images, how our clients communicate with us, and how our images are used. It has increased creative opportunities but, perhaps most importantly, it has created new ways to show the world our work and our personality. I use the word “personality” deliberately as it is the understanding of the importance of an online personality that is the most misunderstood secret to online success. When I refer to online I am referring to every form of interaction it is possible to have via digital platforms. It is vital to understand these basic concepts to understand how and why it is so important to use all of the appropriate online platforms available to you, to create a successful photographic practice. Whichever platforms you decide to use, the moment you begin to post information you become a publisher-someone who curates information for a defined audience and who distributes that information to that audience. This is a role that the twenty-first century photographer has to both understand and embrace.
