ABSTRACT
If your organization is seriously considering geofencing, you must first decide whether to go with an app-based or network-based solution.
For a detailed comparison of app-based and network-based geofencing ->
3 Integrate Mobile - Mobile devices are the driving force behind the SoLoMo paradigm. Three factors, in turn, drive the mobile user experience: convenience, simplicity, and proximity. Mobile devices make our lives more convenient, allowing us to inform and entertain ourselves and communicate with each other more efficiently than ever. Mobile-optimized web sites and mobile apps simplify the path to discovery, allowing us to accomplish more with less effort. Convenience and simplicity, when combined with proximity (whether geographical or online), create contextual relevance and top-of-mind awareness.
