ABSTRACT
The conventional wisdom is that codification and personalization are distinct knowledge management strategies, and therefore, a firm should not use both strategies, but rather, should choose one strategy or the other, and use it throughout.5 However, in our work with several firms, we have seen the successful blending of these two strategies, even within the same KMS.6 Thus, we believe a better way to think about knowledge management is to base it on the “fundamental theory of the firm” – hierarchies, markets, and communities.
