ABSTRACT

This chapter discusses a comprehensive and comprehensible model of information strategy. The chapter analysis different views on information strategy from academic literature, the most advanced of which is perhaps the conceptualisation of information strategy as a system of plans. However, most interpretations found in the literature are implicit while the few explicit conceptualisations are not satisfactorily argued in terms of completeness, structure and rationale. The chapter takes into account the interpretations of information strategy prevailing in the academic literature. It is based on a closer investigation of the domain of information strategies and distinguishes different subject matter of information processing. The model helps to clarify and integrate the ongoing discussions devoted to information strategy as a functional and enterprise-wide strategy, as well as to strategic alignment and to the role of the Chief Information Officer (CIO). According to a study conducted by Stephens et al. 80" of CIOs surveyed are in charge of planning their company's information strategy.