ABSTRACT
This chapter looks at the subject of synectics. A method of using synectics is outlined and discussion given over to considering the various components that make up the synectics process. The use of analogical thinking in synectics demands some degree of divergent thinkers and is therefore most likely to appeal to those who enjoy thinking in a divergent manner. Synectics is the most highly refined and universally applicable of all the creative problem-solving techniques. Personal analogy is the use of emotions and feelings to identify an individual with the subject of a problem. Leaders should direct the process, not contribute ideas, suggestions or possible solutions, let alone the best way of resolving the problem. The main aim is to use two operational mechanisms to make the strange seem familiar and to make the familiar strange in order to produce five psychological states that are necessary to achieve creative responses.
