ABSTRACT
In the professional world, project goals are usually defi ned in a creative
brief. A creative brief literally briefs someone as to what a project’s
purpose is. It generally outlines the requirements and objectives of
a project. A design brief should outline your vision for yourself and
anyone else who will work on your site. Typically it starts by defi ning
who the target audience is and the project’s goals-including a brief
overview of who, what, where, when, and why. Briefs (especially
client ones) will also include project scope, deliverables, timeline, and
budget. It’s probably a good idea for you to defi ne all of these aspects
too. Start with bullet points of key objectives and goals. This should
help you focus on the crux of the design problem in a clear and
concise manner.
