ABSTRACT
Artist management is one of those professions that can be as much art as it is science and business. The artful manipulation of people on behalf of the artist is one of the key functions of the artist manager. Certainly, motivating fans to buy tickets, music, and merchandise are highest on the list of outcomes of good management. Another example is the use of human nature to get past gatekeepers in order to keep an artist’s career plan moving. And certainly an understanding of businessspecifi cally the music business-creates an advantage for the successful manager of artists. This chapter draws lessons from the real-world experiences of veteran artist managers to help build an understanding of this corner of industry.
