ABSTRACT
Live performance is the income stream for the artist that often offers immediate fi nancial benefi t to the new artist, and it provides a continuous and steady income for the established artist. The other primary income sources for artists are various royalties from songs they have written, the sale of their recordings and related products, sale of merchandise, and the acquisition of sponsorships and product endorsements. Self-managed artists can receive performance royalties when they play their own music in small clubs and other venues, from the three Performing Rights Organizations (PROs), though this a smaller amount of income. We’ll discuss that in detail in Chapter 10. The focus of this chapter is managing the artist’s live performances.
