ABSTRACT
Twenty-One Common Fallacies 268 Distinguishing between Opinion, Reasoned Judgment, and Fact 279
VISUAL ARGUMENTS 282 How to Change Beliefs 285
CHAPTER SUMMARY 287 TERMS TO KNOW 289
I hope that you were not looking for a coupon for this marvelous weight loss product. The paragraph above was taken (virtually) verbatim from a full-page advertisement in a popular fashion magazine. The only change that I made was to omit the name of this “miracle” diet. The name has a chemical sound to it. It’s multisyllabic and ends with a number. The name sounds like a chemical formula. I had trouble selecting which advertisement I wanted to use here because there were so many that made numerous unsupported claims. Advertisements like this one can be found in most magazines and newspapers. I’ll refer back to this advertisement later in this chapter when I talk about analyzing arguments and recognizing fallacies. Hold onto your money until you’ve read this chapter.
