ABSTRACT
This chapter presents the indigenization of popular culture in Hong Kong from the 1970s onwards, the subsequent decline of the local media since the mid-1990s, and the developing roles of the city's media in relation to Chinese and international popular culture. It contextualize these developments against changes in the culture in order to demonstrate the close and unique relationship between media in Hong Kong and the social and cultural landscapes of the city. Leung sums up the significance of the period: 'the Hong Kong experience as we know it today has its roots in the society's political and economic transformations beginning in the early 1970s'. The domination of Cantonese films, originally a regional cinema, over Mandarin films suggests the importance of a local cultural form, which has to be considered alongside the establishment of television in Hong Kong as another medium that was closely related to social and cultural development in the city.
