Imagine that you are in the lobby of a 5-star hotel located on the Gulf Coast of Florida. The expansive resort has more than 1,350 rooms, multiple conference centers, six pools, four restaurants, and of course a sprawling beach. Your challenge is to blindfold whomever you are with—husband, wife, son, daughter, friend, or colleague—and with the help of a map and the hotel’s signage, use only words to lead your partner to your room from the lobby and then from the room to the beach. This task may be tricky, and at times you may need to redo some steps, but most partners will end up on the beach.