ABSTRACT
This introduction presents an overview of the key concepts discussed in the subsequent chapters of this book. The book presents the lens of the Leaders Survey to show how tremendously corporate sustainability understanding and practice have developed over the last twenty years. It discusses the mostly incumbent multinationals, as big, established businesses tend to be the ones known by more Leaders Survey panellists across the world. The advocacy will be most effective if undertaken collectively – by groups of businesses in and across sectors, and by companies in partnership with civil society and policy-makers themselves. While seeing sustainable development as a universal challenge in which governments, civil society, and citizens all have roles, All In focuses on the role of the private sector. The book concludes that business leadership in sustainable development is central to developing and maintaining the kind of markets and economies that the environment and society need to thrive.
