ABSTRACT

In the final chapter of this study, the focus is on the reception of Hermes first in the visual arts from the late 1400s through to the present day, including stage, screen and animated media, and then in a variety of modern appropriations ranging through academic disciplines such as philosophy, psychology, linguistics and economics to more directly mercenary ventures such as company logos and product advertising. The chapter concludes, perhaps appropriately, with Hermes back in the heavens thanks to the naming of space modules and satellites after the god.