ABSTRACT
Entrepreneur’s website is their virtual shop window and chance to promote their services and products to generate online sales. Produce a professional-looking flyer or brochure and enclose it with all the outgoing mail, to reduce the mailing costs of a separate mailing. It is cheaper to send a large number of e-mails as part of a marketing plan, than it is to actually mail the recipients. But, is it an effective way of contacting entrepreneur’s customers? Make the most of social media using social media channels such as Facebook, Twitter, Instagram, Snapchat and LinkedIn. Regular blogs are a good low-cost way of keeping the business's presence in the public eye. Entrepreneurs should try to create articles such as tip collections, industry best practice and top 10 lists. Geo-marketing is the targeting of customers through the use of data collection and consumer profiling, so that a business can ensure that its products are on sale in the correct locations.
