ABSTRACT
Most founding teams fail. It is possible for innovative entrepreneurial teams to fail productively. This chapter offers insights and a game designed to help teams fail forward. It highlights several challenges that accompany the end of a venture and suggests ways that collaborative, provisional, and reflective language can be useful. The chapter introduces the Toasted Marshmallow game to help teams deal constructively with failures. (Instructions for playing the game in addition to the decks of question cards and post-game challenge cards are included in the Appendix.)
