ABSTRACT
A core feature of long-lived dynasties is the propagation of strategic philosophes that provide discipline and guidance for employees. This chapter sketches the credos of the Johnsons, Kamprads, Kristiansens, Mærsk Mc-Kinneys, Perssons, Jan Stenbecks and Wallenbergs. The credo of the Wallenberg dynasty reflects just how integral it has been to the evolution of the Swedish private sector over the past century and a half. The long parade of industrial and financial crises has left an indelible impression. The principles are also an outgrowth of the political role that members of the family have played, as their participation in international negotiations during the world wars. Other dynasties have cultivated similar patriotic notions, if not the same kind of political status. The Wallenberg dynasty has two maxims about the role of the individual in an organization. Many of them clearly overlap, particularly when it comes to transparent, purposeful leadership, self-financing, strong balance sheets, organic growth, ground-breaking entrepreneurship and control of business processes.
