ABSTRACT
This chapter explores the seemingly everlasting fight between scientists who refuse the application of storytelling techniques and storytellers who claim scientists can’t get their science across. Science is hugely popular in the media, and there is a reason for that: the powerful combination of narratives and hard scientific facts. The chapter presents storytelling in scientific writing and ethical considerations. Science journalists do a great job at making science accessible, but the general public still finds a lot of scientific advances fishy, to say the least. Narratives play a role as a qualitative research methodology, for example in the social sciences. Narratives also play a role in medicine, where both medical staff and patients tell their stories. Science should employ stories to evoke strong emotions while telling factual, true stories.
