ABSTRACT
This chapter presents hero’s journey, Science documentary formulas, the story spine, Theme construction, Ultra-short stories and Headlines. Story is a universal language that everybody can connect with. In 1949, US literature professor Joseph Campbell wrote a book that would change the world of storytelling and influence Hollywood to this very day. Pixar’s story artists have conceived stories in the form of feature and short films that are easy sells at the box office. Behavioural scientist Gery W. Ryan and anthropologist H. Russell Bernard from the US have found a dozen techniques that social scientists use to identify themes in texts. In a piece for Health News Review, science journalists Kathlyn Stone and Joy Victory caution against writing headlines that promise too clear-cut messages, and she points out the differences in headlines’ narratives.
