ABSTRACT
Game analytics refers to the process of scraping, capturing, extracting and examining data from games, users of games and game companies for research, development and marketing purposes. Through tracking and measuring behaviour and interaction, game developers can make improvements to the game, improve engagement, provide a better user-experience and increase revenue. Game analytics can be undertaken on all genres and types of computer and mobile game including education, adventure, simulation, role play, real-time strategy, massively multiplayer online, serious games, fitness, puzzle, sports, family, shooting and combat games. Key performance indicator tools that measure the performance of games, products or companies. Physical and digital touchpoint tools that can identify channels, campaigns, marketing and referrals that find engage and keep users, and steps that users take to find out about and play certain games.
