ABSTRACT
Online observation is a research method that involves selective and detailed viewing, monitoring, acquisition and recording of online phenomena. This can include noticing facts, taking measurements and recording judgements and inferences. In qualitative research online observation does not follow a set, pre-defined procedure and can, instead, be open, unstructured, flexible and diverse. Careful and systematic recording of all online observation is required in both qualitative and quantitative research. Online observation can be carried out overtly or covertly. In overt observation participants know that they are part of a research project and have given informed consent. B. Smart et al. provide a comprehensive guide, covering the historical development of observational methods and techniques, theoretical and philosophical understandings and assumptions and practical issues associated with conducting an observational study. Observation of online research communities and panels: this involves observation of the interaction, behaviour and activity of online research communities and panels.
