ABSTRACT
Cascading the corporate strategy is all about making it relevant to every individual in the organization. The focus of cascading the strategy is to bring the strategy down through the organization, level by level, and make it relevant to every member of the organization. Cascading creates strategic coordination between functional units, meaning that each unit has an understanding of how their performance and behaviors will impact the operations of other units and the success of the organization as a whole. Cascading creates a strategic focus at every level. It provides each operational unit and individual employee with a clear direction that will guide decision making, unit-level goal setting, and the development of action items. The best way to establish or restore synergy within an organization is to reinforce the shared vision and guiding principles by cascading the strategy through all levels of the organization.
