ABSTRACT
Relying on the works of three major theorists (Louis Althusser, George Lakoff, and Michele Foucault) this chapter first provides a discussion of ideology, framing, and discourse and then discusses the strategies used by ISIS, under these three registers, in perpetuating their ideology and mission.
Most scholarly and journalistic works about ISIS explain ISIS only through a surface discussion of the ISIS pronouncements and actions. A detailed account of ideology and the frames within which ISIS works and functions is essential to understanding ISIS in a deeper manner, for only a deep understanding can enable any worthwhile counter measures. A focus on frames within which individual ISIS statements are made is crucial in understanding the metaphoric aspects of Jihadist movements and will enable readers to understand the deep jihadist ideology within which words mean more than they appear to on the surface.
