ABSTRACT

This chapter focuses on the challenge of making sense of the totality of available and applicable data in the broader context of multi-source and multi-type decision-aiding evidence. Many organizations continue to treat decision-making as an inherently human endeavor. And considering that organizations are essentially groups of people joined together in pursuit of common objectives, that mindset seems indeed reasonable when framed in abstract terms. In the age of data, one of the arguably greatest challenges confronting organizations is that of extracting value out of the ever-expanding volumes and varieties of readily available, and potentially informationally valuable data. Making organizational data analytically usable is only one of the impediments to broad data utilization. The often bewildering size and informational diversity of modern organizational data reservoirs is a topic that received a considerable amount of attention, both from practitioners to academicians.