ABSTRACT
If animals matter, then given all the harm people cause them, there are probably going to be situations in which we need to advocate for animals. This chapter provides an overview of several ethical questions facing animal activists. What kinds of tactics are permissible? What’s across the line? If we’re going to help, which causes should we prioritize? It is okay to help however you want, or should you do the most good you can? How should we think about the ethics of trying to reform existing institutions, knowing full well that they are going to continue exploiting animals—and may even use small reforms as proof that they’re the good guys?
