This chapter provides a detailed engagement with the works of Sigmund Freud and Didier Anzieu. It presents and develops two main topics: Freud’s theory of affect and Anzieu’s theory of the skin ego. The chapter argues that by drawing on the Freudian definition of affect, bodily responses to media use (and, e.g., their verbalisations in interviews) can be theorised in a manner that takes the unconscious and conscious into account. Many authors have offered meta-commentaries on the role of affect within psychoanalysis. One of the most important critiques and productive development of psychoanalysis and affect theory has been articulated by Gilles Deleuze and Felix Guattari. Sigmund Freud used the term ‘affect’ early in his works when describing a subjective bodily state. Freud’s early, so-called ‘discharge model’ marks the beginning of his affect theory, and the chapter discusses other notions that subsequently informed the developments of his thinking.