ABSTRACT

This chapter features more data analysis from the research project on Embarrassing Bodies audiences. It presents data on users’ Twitter behaviour and introduces the Freudian concept of inhibition in that context. The chapter argue that the programme resulted in such affective responses to the show in the interviewees that they may have been unable to engage with it on social media. It explores Freud’s notion of ‘inhibition’, which refers to a self-selected restriction of a situation to avert the affective experience of anxiety. Sharing, the creation, distribution, and engagement with user-generated content online has been extensively linked to labour, exploitation, and alienation on social media. On social media, in particular, sharing becomes ‘affective’ and a form that aims to ‘provoke social intensification’. For children, sharing is constructed as an ethical and human practice that they must follow and obey to become responsible and good subjects.