ABSTRACT
AFTER STUDYING THIS CHAPTER, YOU SHOULD understand
■ the four ways to use yourself as a source for topics.
■ the three aspects of the situation you need to analyze before choosing a topic.
■ the three demographic factors of an audience.
■ the six other audience characteristics.
be able to■ develop three types of surveys to gather information from an audience,
■ brainstorm a topic individually or in a group.
■ adapt a topic to fit audience needs.
■ develop a specific-purpose statement.
■ develop a thesis statement.
