ABSTRACT
AFTER STUDYING THIS CHAPTER, YOU SHOULD understand
■ why language is symbolic.
■ the relationships between words, thoughts, and objects.
■ how language communicates power.
■ the difference between connotation and denotation.
■ how such cultural influences as ethnic background, race, and geographic regions affect the meanings of words.
■ the relationship between perception and language.
■ the problems with language.
be able to■ use descriptive language to improve verbal communication.
■ use dating to improve verbal communication.
■ use indexing to improve verbal communication.
■ avoid profanity and generic language.
■ show respect for others through language.
