ABSTRACT

This chapter examines research that rebuts accusations that fundraising nonprofit organisations spend too much of their incomes on marketing, behave unethically, make improper use of external fundraising agencies, are under-regulated and are over-commercialised to the extent that they do not pursue their original missions. Studies have established that nonprofits rarely spend more than 20% of their revenues on management and marketing, although many people believe this percentage to be 50%. Regulation of nonprofits has been tightened and complaints against them are rare. The issue of the possible over-commercialisation of the nonprofit sector continues to be a major topic of debate.