ABSTRACT
The behaviour of any living organism can be driven in two directions. First, it can move towards something desired, such as a tasty snack, a loving partner, or an enjoyable experience. The second direction is away from something undesirable, such as another organism in possession of sharp claws or teeth, or a toxic environment. Behaviour under appetitive control has the potential to be very powerful in organising behaviour as it is often connected with things an organism needs for survival and reproduction. These kinds of towards moves have been found to be associated with greater creativity and flexibility. Behaviour under aversive control, while motivating and powerful, tends to create behavioural patterns that are reactionary and therefore less broadly organised. Away moves are often risk averse and conservative. In developing a formulation, it is a key to identify together with the client what represents towards moves and away moves.
