ABSTRACT
Mediatization research investigates domain-specificity with varying theoretical conceptualizations and different approaches to scale. A figurational approach understands the individual and society not as separate entities but as fundamentally entangled with each other. Doing media and communications research from a figurational approach, therefore, allows us to connect perspectives on individuals and the social domains they are part of with their entanglement with media in a productive way. The point mediatization research is concerned with is less a reflection on figurations and their interrelatedness as such but on their transformation over time. Broadly speaking, re-figuration refers to the transformation of figurations and their interrelatedness to society. Re-figuration is more than a functional adjustment; rather, it is a process that is related to questions of power, tension and conflict. The idea of recursive re-figuration emphasizes the cross-media character and technological anchoring of societal transformations.
