ABSTRACT

Fine-tuning strategy and culture provides the key to successful evolution, and successful evolution offers the key to maintaining excellence. Adapting a strong strategy-culture alloy means evolving strategic and cultural traits critical to the organization’s long-term well-being, carefully adding traits it can absorb naturally, and patiently nurturing the new traits until they become an organic part of the strategy-culture alloy. Any strong culture or strategy can handle focused change, one step at a time. Rather than becoming disrupted or confused, the company can march in an orderly and concentrated fashion, adding one new trait, perhaps quickness to market, to its marketing thoroughness. The New Age executive carefully focuses on one major change at a time, patiently awaiting its acceptance by the strategy-culture alloy before proceeding with any other major change. The life cycle of change can help one identify and evaluate changes, and the six steps for previewing change can help one exploit those changes to advantage.