ABSTRACT
Communication is difficult enough, but when we add to it the short-hand of jargon, it makes it even harder to convey our ideas to others, especially those who lack knowledge of a field. Architecture and ethics both have their share of jargon that, while efficient in communicating with colleagues, can put off others, including clients and communities. Architects need to communicate in ways that others can understand, not only for the ethical responsibility of being clear and coherent in our thinking, but also for the pragmatic reason that incoherence isolates the profession from the very people we serve: the general public.
