ABSTRACT
As companies navigate an uncertain business future, communicating a cohesive vision of environmental and social sustainability will be crucial to win the trust and respect of customers, employees, shareholders, investors and the media. Now is the time for the worlds of advertising, marketing, public relations and corporate communication to get sustainability smart. Luckily, what once might have seemed a very arduous and technical education has been made much simpler with the widespread adoption of the UN Sustainable Development Goals (SDGs). This chapter explains in simple terms each of the 17 SDGs and shows how companies including Novo Nordisk, Siemens, Unilever and Visa are acting to make the goals a success.
