ABSTRACT
This chapter explores the paradigm shift from direct to limited effects. By the end of this chapter students should be able to explain the ways other people, groups, subcultures, and individual choices intervene in the influence of the violent story and why child audiences were problematic for this model. Sequential Art: “The Heist” provides a base for discussion about opinion leadership as a group of boys plan an armed robbery to steal video games. Key Concepts: opinion leader, subculture, selective exposure (attention, perception, retention, and behavior), obstinate audience, bandwagon effect, doxing, media literacy, moderate effects, powerful effects, consonance, ubiquity, cumulation, spiral of silence.
