ABSTRACT
This chapter explores different strategies and programs beyond the law that are designed to address and prevent image-based sexual abuse. The authors examine educational campaigns as well as the policies and practices of digital platforms. They argue that prevention interventions across different organisational, community and educational sectors should deliver content which: Identifies and challenges the gender- and sexuality-based social norms and cultural practices that drive gendered violence; redirects the responsibility onto the perpetrators of image-based sexual abuse; and encourages and provides tools for people to take action as bystanders to report content for removal and call-out victim-blaming and shaming where they encounter the image-based sexual abuse of others. The authors argue that prevention interventions must, above all, be guided by a sexual ethics approach that prioritises affirmative consent, reciprocity, bodily integrity and sexual freedom.
