This chapter considers the key drivers likely to affect ways in which Integrated Operations Centre (IOCs) function in the future. Industry challenges will continue to test the resolve of the best IOCs. Parallels with the irresistible force meeting the immovable object are evident. Sheer growth of passenger and freight movements, expansion and development of airports, and requirements for more efficient infrastructure and supporting services are driving the momentum of the travel experience. Aviation is arguably one of the most technology-dependent industries ever. The future IOC needs to be populated with highly capable individuals. Past recruitment methods may have worked to a degree, but future performance is critically dependent on strategies to source and secure the right blend of characteristics and skills. The growing influence of social media is now requiring airlines to have social media teams embedded in the IOC, with the appropriate support to monitor and respond to a variety of social media platforms and network chat sites.