ABSTRACT
Architecture and engineering firms are experiencing a crisis, brought about by failures of communicating their ultimate value, putting forward competitive value proposition and viable business model, and an inability to assert their relevance. Despite the term’s inclusion of user, Superusers are not people sitting at computer seeming to single-handedly put a building together by hitting macros with their left hand while holding a sandwich in their right. Superusers is about design technologists and who they need to become to lead teams and firms. Superusers leverage technology – but they do so as much for their distinctive skill-sets as for their mindsets, attitudes, and emotional intelligence. Superusers – and their employers – see what they do in terms of providing value. Design technologists who also design, or who become full-time designers, leveraging their talent for technology on building design projects. Design technologists who have an interest in being a designer, whether technology is an impediment or expediter to their becoming designers.
