ABSTRACT
In order to incorporate more social entrepreneurship into sport there needs to be strategic development. This includes focusing on the role of social ventures and lifestyle concerns regarding entrepreneurship in sport. This chapter focuses on the diverse ways social entrepreneurship can be integrated into sport policy, thereby incorporating new ways of thinking and theories regarding social entrepreneurship in sport. This enables a more thought provoking discussion about the importance of addressing social and societal problems in a sport context. As sport influences many sectors of society it is important that social entrepreneurship be embedded in sport policy.
