ABSTRACT
Masculinity (MAS) focuses on the degree the society reinforces the traditional masculine work role-model of male achievement, control and power. Dr Geert Hofstede's model of cultural diversity identifies four primary dimensions - power distance, individualism, MAS and uncertainty avoidance (UA) From those results, Hofstede developed a model that identifies four primary dimensions to differentiate cultures. A high power distance ranking indicates that inequalities of power and wealth have been allowed to grow within the society. These societies are more likely to follow a caste system that does not allow significant upward mobility of its citizens. A low individualism ranking typifies societies of a more collectivist nature with close ties between individuals. UA focuses on the level of tolerance for uncertainty and ambiguity within the society, in other words unstructured situations. A low uncertainty avoidance ranking indicates the country has less concern about ambiguity and uncertainty and more tolerance for a variety of opinions.
