ABSTRACT
An established international client called us in to discuss a new training programme that was required for a group of recently recruited Western European managers. This chapter analyses the client perspective in more detail and suggest how this and similar situations could be handled to produce effective training interventions which are positioned to satisfy client expectations without disappointing the participants. The client, by whom we mean the holder of the training budget, usually expects to see participants doing something differently following a training event. Public-sector clients are likely to be much more concerned with systems and documentation, whereas private-sector clients are likely to focus more on communications and relationships. Clients from different cultural backgrounds are likely to take a different view about the types of outcome they see as most important from training interventions. Clients will vary greatly in the degree to which they want to review the development of training materials as they are written.
