Islamic businesses, including Islamic banks and financial institutions, have relied historically on conventional marketing. Islamic marketing addresses the current marketing thought and practice within the overall frame work of the religion of Islam. Islamic marketing, on the other hand, addresses the current marketing thought and practice within the overall frame work of the religion of Islam. The concept of Islamic marketing can be understood in several ways. It can be seen as religion-based marketing, local Islamic marketing or international Islamic marketing. The pre-Islamic definition of a Souq or Souk used to be an actual designated place where selling occurs. A small yet rapidly evolving market for Islamic products is comprised of some of the adherents of other religions in non-Muslim countries. An Islamic company, much like an Islamic product, can be understood in different ways, namely: according to the type of its products, its location, its ownership or its intended customers.