ABSTRACT
Place imagery has a role in producing "uniqueness", and images which symbolize regional distinctiveness can be used as a method of product differentiation, especially when this distinctiveness is equated with quality and authenticity. An examination of the promotional materials of the sampled crafts and tourism producers, as well as interview responses, it would appear that they agree with assessment that landscapes can contribute to the production of uniqueness in such products. In order to maximize the economic benefits of tourism, linkages between tourism and other sectors in the region, e.g. food and crafts, are seen as advantageous. The textual and photographic images used in the promotional literature were primarily of the product itself, the owners and their respective histories within the area, as well as the history of the development of the product as a public attraction. Also, the physical landscapes, the human landscapes were important in adding to the individuality of tourism products: heritage attractions and golf courses.
